// Project Overview // As part of my Masters in Fine Arts program from Full Sail University, I had to pick a company that to my point of view needed a re-brand. Fila turned 100 years in 2011, and I felt they needed a makeover in their brand. My idea was to bring Fila back to its roots of being the “Apple” of sports apparel, by targeting a high-upper middle class market.

All Conceptual Design was created by me, including Logo, Ads, and Copy.

The Final Brand Guide can be found here:

// Project Overview // ZOomz Energy Drink was a mock product created as a means to develop a print advertising campaign. My team created a logo, a package, magazine ad and billboard.

The campaign was developed using printing techniques and publicity skills. The drink was created using 3d Studio Max and the Ad Campaign was done in Adobe Photoshop and Adobe InDesign.