// Project Overview // As part of my Masters in Fine Arts program from Full Sail University, I had to pick a company that to my point of view needed a re-brand. Fila turned 100 years in 2011, and I felt they needed a makeover in their brand. My idea was to bring Fila back to its roots of being the “Apple” of sports apparel, by targeting a high-upper middle class market.

All Conceptual Design was created by me, including Logo, Ads, and Copy.

The Final Brand Guide can be found here:

// Project Overview // Supported by the WordPress frame structure, this site was redesigned and developed for the Capoeira Evolução Studio in Austin, TX.

Developing this site involved a lot of tweaking on the PHP and CSS of the original WordPress files in order to achieve a desired result.

// Project Overview // Our job at T3 Marketing Solutions allowed us to explore new technologies to keep up with the interactive marketing. Our team, leaded by Justin Shrier, took hands on creating a 3D Flash game using Adobe Flash on Actionscript 3.0 and the PaperVision 3D engine.

I was in charge of creating the animated characters in the game using vectors figures and Flash Tween animation.

// Project Overview // JCPenney launched a desktop application called JCPToday in 2007, that helped reach customers in a different way. The application itself was created to attract new business and enabled users to have first glance at new and interesting deals, promotions, and other offers on the JCPenney outlook.

The Scoops were the weekly “theme” created by T3 that showed the offer of new products or the showing of actual products. As part of the team, I added animation and interactivity to these scoops to make the user experience entertaining and fun. Conceptual Design by T3.

// Project Overview // ZOomz Energy Drink was a mock product created as a means to develop a print advertising campaign. My team created a logo, a package, magazine ad and billboard.

The campaign was developed using printing techniques and publicity skills. The drink was created using 3d Studio Max and the Ad Campaign was done in Adobe Photoshop and Adobe InDesign.